What the fardel is that?
No one knows, for sure. The closest I’ve come to a definition is: (inhales) making outstanding content through dangerously enjoyable collaboration with a network of outstanding people (exhales)
This has taken up most of the last 15 years of my life, second only to mastering a remarkably bad cup of tea.
Together with comprehensive experience in process and project development, digital, brand, communication and content strategy, concept realisation, research, design, trials and testing, as well as writing and pitching exceptional presentations, I have a strong track record of building, leading and motivating teams in the digital, creative and consulting sectors and working across all media channels to make sure objectives are met and relationships are built.
All this in service of the good of humankind and, occasionally, free pizza.