What the fardel is that?
No one knows, for sure. The closest I’ve come to a definition is: (inhales) making outstanding content through dangerously enjoyable collaboration with a network of outstanding people (exhales)
This has taken up most of the last 15 years of my life, second only to mastering a remarkably bad cup of tea.
With comprehensive experience in process/project development, research, digital innovation, media, experience design, trials and testing, brand/marcomm strategy, concept realisation, content development - as well as crafting and pitching exceptional presentations - I love getting my hands dirty on content development and co-creation and have a strong track record of building and motivating teams in the creative, digital and consulting sectors - making sure objectives are met, and relationships are built.
All this in service of the good of humankind and, occasionally, free pizza.